How to choose a good image for your social media ads

I’ve talked previously about how people are visual beings and how important it is to choose engaging photos or videos when posting online. We live in a world where everyone is online most of the time and the amount of content we’re exposed to is ever increasing, which makes it harder to separate the things we care about from the things we don’t.

October 18, 2023
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How should Local Lodging owners advertise?

The UNWTO estimates tourists will take 1.8 billion trips by 2030, up from 1.2 billion in 2016.This number creates a lot of opportunities for tourism-related activities. Quite a significant amount of people decide to rent out their houses in specific periods to earn some extra money. They face many challenges, one of the most significant is seasonality as in any tourism business.For this kind of business typically a full house is better than an empty house, even when you are renting it for a short period of time or for a lower price. Of course, there are some expenses such as cleaning, TV, wifi, water, and electricity which are common to almost every Local Lodging.

October 18, 2023
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How should you take advantage of the mobile opportunity?

New generations - Generation Z and Millennials - use mobile phones more than ever before, not only for social media interactions but also for activities such as shopping, chatting, researching. This creates the need to optimize contents for mobile usage and mobile display.Some features used to reach the desired customers are only mobile available or easier to perform using a mobile device. Not including this features in a marketing strategy means getting caught behind and not taking full advantage of the available technology.

October 18, 2023
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How LinkedIn can help you promote your business.

If you own a business, chances are that you already have a Facebook page or even an Instagram account to promote your brand. These social media accounts are usually the first ones to be created by any business owner, which makes sense as they are the ones with the largest audiences.

October 18, 2023
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How Mindpartner is helping us with our team’s wellbeing

To celebrate Mental Health Awareness Month, Mariana has written about our experience with Mindpartner.

October 18, 2023
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 min read
How ad placement can influence a campaign’s success

When creating an online campaign, keep in mind that ad placement is as important as the ad creation itself.

October 18, 2023
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