The Pros and Cons of Retargeting and Remarketing

Have you noticed that on some websites, if you add one item to your shopping cart but don’t complete the purchase, an email is sent to your account asking the reasons why you didn’t complete the check-out, reminding you to do so, or even with a discount on the basket? Have you noticed that sometimes you see a product on a website and that product follows you around on your social media feeds?

The rise of the Growth Hacker

Growth Hacking is a term coined by Sean Ellis to refer to the practice of agile growth methods that help a business grow faster and retain customers. Such practices and processes to supercharge growth were used by companies such as Airbnb, Facebook and Amazon to get to where they are now, using low-cost strategies that helped them expand.

The importance of content curation

Creating new and original content is an excellent way to promote your brand and increase your online engagement rates. At the same time, it can be a very time consuming task and may require someone on the team allocated to that task full-time.

The importance of Beta testing

The process of Beta testing is extremely valuable when preparing for a product launch as it helps to assure the necessary quality when you release the first version of the product.

The Content Era

Ever since I started work five years ago, everyone asks me what I do. They know that I studied marketing and advertising, but when I tell them that I’m in charge of a company’s content strategy that baffles them.

The 5 best tips for writing great ad copy

Writing beautiful and efficient copy for ads is not at all easy. It is no accident that some people do it for a living: it requires skill and it is ever more valued, with an increasing share of the digital segment in the advertising market.