Keyword time: likes, reach and engagement

If you’ve been around social media for a while you’ve probably come across the terms reach, engagement and likes but often people don’t know exactly what they mean and why they matter.

Keyword time: CPC — CPM — CPA

If you have been advertising online for a while or researching how to measure your ads’ results, the chances are that you have come across these acronyms. Actually, whether you are advertising on social media, a blog or a search engine like Google, you should keep track of these methods in order to better understand your data and how you can improve your results.

Keyword time: Copywriting

This post offers a quick overview and explanation about what this specific keyword means.If you Google the meaning of ‘copywriting’, you’ll find something along the lines of “the activity or occupation of writing the text of advertisements or publicity material.”

How to select the best keywords for your ads.

Keywords are words or small phrases that search engines use to match your ads with what people are searching for when looking for a solution. When you create ads on Google or Bing, you should keep in mind what people are typing in the search bar when they search for a product or service similar to what you offer and use those keywords to help search engines find your ad, maybe even using them in your ad copy.

How should Local Lodging owners advertise?

The UNWTO estimates tourists will take 1.8 billion trips by 2030, up from 1.2 billion in 2016.This number creates a lot of opportunities for tourism-related activities. Quite a significant amount of people decide to rent out their houses in specific periods to earn some extra money. They face many challenges, one of the most significant is seasonality as in any tourism business.For this kind of business typically a full house is better than an empty house, even when you are renting it for a short period of time or for a lower price. Of course, there are some expenses such as cleaning, TV, wifi, water, and electricity which are common to almost every Local Lodging.

How should you take advantage of the mobile opportunity?

New generations - Generation Z and Millennials - use mobile phones more than ever before, not only for social media interactions but also for activities such as shopping, chatting, researching. This creates the need to optimize contents for mobile usage and mobile display.Some features used to reach the desired customers are only mobile available or easier to perform using a mobile device. Not including this features in a marketing strategy means getting caught behind and not taking full advantage of the available technology.